Posted on December 12, 2010 by Tom
Isn’t it weird that some marketers think so little about their own product or service that they feel the need to lie about it? Just to make the sell, they risk giving up their most valuable commodity, the trust they get from customers and keeping it. ‘Keeps colours like new’, ‘Performs 35% better’, ‘We deliver [...]
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Posted on November 29, 2010 by Tom
Imagine how relaxing it must’ve been 200 years ago? It’s a long time, but I have a sudden need to look back at days gone by. If someone from your community couldn’t answer a question for you, you either had to wait weeks before you got an answer by mail or you just had to accept [...]
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Posted on November 28, 2010 by Tom
Attached to every transaction we make there’s an expectation to it. As a marketer it’s our job not only to sell the product, but also the expectation attached to it. Unfortunately most are just eager to sell, to get the transaction done, to maintain their targets at any cost.
Marketers like to come up with smart stuff to [...]
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Posted on November 8, 2010 by Tom
Think about the answers you would get when you ask strangers about airlines? Most people would tell you they would like improved quality, more legroom, friendly cabin personel. But looking at the success of low cost airlines, who knew? Justifying the change of jobs, people always like to fool themselves by telling they have more opportunities to [...]
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Posted on July 20, 2010 by Tom
Some people don’t have the confidence they can do things they haven’t learned or that they don’t know. They fear that the lack of proper guidance will ultimately make them fail at whatever it is they’re trying. The result? Nothing actually happens. They stick with the status quo.
Japan, 1946, the country was crushed by allied [...]
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Posted on July 19, 2010 by Tom
When was the last time you made any plans, personally or professionally, that ran over 3-5 or more years?
Do you still dream about who you want to be when you grow up?
If you could choose your future, how would it look like?
And do you often think about things past?
Choices you made, good or bad.
Events that [...]
