Guest post at Jacob Morgan’s: Social Media, it’s a Trust-Thing
Posted on April 13, 2009 by Tom
While Jacob Morgan is taking some time off and is cruising through China, we, mere mortals, have the honour of providing some fresh content for his blog.
Here’s an excerpt:
Social media enables you to build a relationship, one that’s more profound than a consumer giving money in return for an item and the company saying thank you. And like in any relationship, building ‘trust’ is essential. Look at how the Belkin review scam turned out, or how the responses of the Ryanair employees where perceived. It takes a lot of time to earn trust, but you can lose it in a split second.
You can read the full article over at Jacob Morgan’s blog.
