Social media and cultural entertainment
Posted on November 1, 2008 by Tom
My guest post this week for Peter’s blog about the importance of using social media when you’re working in an industry that really depends on word-of-mouth, like the one Peter and I work in (theatre), here’s an excerpt:
At Kursaal Oostende we depend on positive word-of-mouth to sell theatre tickets. It’s a product no-one can ‘test’ or ‘experience’ in advance. There’s no ‘money back guarantee’ or other refunds. It has to be an incredible experience for that first visitor that watches the show and we hope that person tells all his friends what an amazing show it was.
Connect
You may want to read:
- 5 ways to improve word-of-mouth
- A customer is just someone who has your money
- The Stanford Prison Experiment or how expectations create reality
