Posted on March 23, 2009 by tomvanlerberghe
Why is it that every sales manager wants to ‘have a meeting’ to explain in debth his product/service? Do these people have so much time that they can spend their days running across the country? If a company has the money to send these people outdoors, than the product they’re offering really can’t be cheap [...]
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Posted on February 5, 2009 by Tom
As something of a follow-up on my “Marketing: the art of succeeding with zero talent”-post, this is why I’m sure I haver the greatest job in the world. (I’ll admit, I envy Obama sometimes, but anyhow…)
At the end of this month The Royal Ballet of Flanders is performing at the venue where I work. As [...]
Posted on January 25, 2009 by Tom
I have the luck I can go to a lot of interesting seminars because of what I do. We try to find inspiring and creative seminars for middle and upper management, adapt and host them at Kursaal Oostende, the venue where I do marketing & communication. As a result I find that, compared to even a [...]
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Posted on January 20, 2009 by Tom
Marketing/design question. You’ve got a new show by an existing group. In this case Mayumana is bringing its new show Momentum to Kursaal Oostende. Name of the show “momentum’, name of the brand everyone knows ‘Mayumana’.
How do we position the two brands opposed to eachother?
‘Mayumana’ is a known brand, so it would be wrong not [...]
Posted on November 27, 2008 by Tom
Haven’t had a lot of time to post anything on my blog. Reason: MBA in 1 day. A Dutch seminar we’re organizing here at Kursaal Oostende. A very unique concept where speaker Ben Tiggelaar browses through the greatest ideas from the ten greatest management thinkers (Peter Drucker, Stephen Covey, Robert Quinn, Jim Collins, Henry Mintzberg, [...]
Continue ReadingPosted on November 12, 2008 by Tom
At Kursaal Oostende we try to give our customers a great experience and hope they’ll come back, buy tickets to another show or rent our facilities again next year for their annual corporate seminar. If we don’t keep them happy, they won’t come back and ultimately, they pay our salaries.
Why have so many companies lost [...]
